Whilst writing my essay I found an interesting article/report type thing by a guy called Douglas Gantenbein of Microsoft, in which he discusses the marketing powers of social media and Web 2.0. It may prove useful if you are interested in a career in web based marketing upon graduation. Here is a link which takes you directly to the article:

http://www.microsoft.com/midsizebusiness/web-v2-marketing-for-businesses.mspx

Now that we all seem to be getting to grips with all this social networking, blogging  stuff, my Final Project Group (Chris, Tom and myself) are going to create another blog to run alongside the website and print advert campaign we are working on for our final project - the Pocket Wellies product launch. I can’t tell you too much about our project at the moment but here is a sneeky preview our our logo, designed by yours truely:

I have learned through this module, and also from a work placement at a marketing and pr agency last year that social networking such as creating a blog for a business is an excellent marketing and pr opportunity as it allows the company to tap into Google searches for free publicity, simply through daily commenting on all things news and sport, company plans and events, youtube videos etc, and then tagging the blog entries.

I will add our final project blog to my De.Licio.Us widget or blogroll when it is up and running…